Euromonitor Announces Roborock’s Success in High-End Robot Vacuum Market, Business News


SINGAPORE, Nov 10, 2022 – (ACN Newswire) – Recently, Joan Hu, Roborock’s Southeast Asia Overseas Manager, announced Roborock’s great success based on Euromonitor data and shared his strategies.

According to data recently released by Euromonitor, global retail sales of robot vacuums exceeded 15 million units in 2021, representing a compound annual growth rate of more than 20% over the past five years. In particular, the Asia-Pacific region accounted for about 44.2% of the total, making it the largest robot vacuum market globally. High-end robot vacuums, usually priced above $500, perform far better in terms of intelligence and cleaning efficiency than standard models.

After Roborock only announced its expansion into the Southeast Asian market in 2020, the company achieves rapid success in just two years.

“We are truly proud of our ability to provide consumers with cutting-edge robot vacuum technology. Users are spoiled for choice when it comes to innovations for smartphones and smartphone-related gadgets. However , there’s not a lot of growth in the home improvement space, so we saw an opportunity for Roborock to tap into that space and deliver technology that aims to deliver real convenience to users. first half of 2022, Roborock’s R&D expenditure increased 13.74% year-on-year to 226 million yuan (about 31.6 million U.S. dollars),” Joan Hu said.

How did Roborock manage to dominate the high-end robot vacuum market in such a short time, especially with the challenges posed by the pandemic over the past two years? Given the continuous pursuit of a high-quality home environment, especially in a rapidly changing world, there is a growing trend that consumers prefer to use robots to do housework so that they can spend more time on the things that matter or with the people they love. This has been prevalent during the pandemic over the past two years as the majority of people across the world have had to be stuck at home due to movement restrictions. With large numbers of people working from home, responsibilities for household chores – such as cleaning – are becoming blurred and have caused tension between couples and families living together. Roborock has taken the initiative to increase exposure and acceptance of robot vacuum cleaners to the general public by providing customers with innovative high-end products that use advanced technologies to create a cleaner home environment while providing a hands-free cleaning experience – something that requires very little manual interaction from their consumersIn doing so, the leader in robot vacuums has helped the industry grow.

Roborock’s Strategies

Roborock has partnered with China’s leading online shopping platforms, and, to launch the Super Brand Day campaign. Similarly, for their core SEA markets including Malaysia, Singapore and Thailand, they have worked closely with renowned shopping platforms Shopee and Lazada to bring their popular high-tech products to a wider range of consumer groups, with the aim of improving the quality of daily life and the well-being of consumers around the world. It is also through this platform that they were able to exercise the credibility of their brand and the services they offer.

In addition to this, Roborock has also strengthened marketing efforts in SEA markets – creating localized marketing campaigns in terms of digital reach and influence for each market to extend their reach to the right target audience.

How Roborock’s Premium Products Differ From Its Competitors

In March 2022, Roborock rolled out the high-end G10S and S7 MaxV series of robot vacuum cleaners with the upgraded RR mason 9.0 algorithm system, enabling more precise obstacle avoidance and route planning. The series also includes the industry’s first VibraRise® sonic vibration technology that cleans floors up to 3,000 times per minute as well as the disruptive integration of Auto Mop Wash, Auto Anti-Bacterial, Auto Fill of the tank, automatic dust collection and automatic dumping dock, in addition to optional water and drying components. With these technologies, the series has dramatically improved cleaning efficiency, providing an optimized hands-free floor cleaning experience.

To further enhance the consumer experience, Roborock is also partnering with industry leaders, such as INEOS Styrolution. In May this year, they partnered with the company to incorporate Novodur®, INEOS Styrolution’s specialty acrylonitrile butadiene styrene (ABS) copolymer brand. This enables us to produce robot vacuum cleaners in terms of sweeping and mopping, as well as intelligent wireless dual scrubbers to provide consumers with a superior cleaning experience.

What are Roborock’s aspirations and goals for the local market

In addition to growing their online presence, Roborock hopes to be able to provide a service center to better serve existing customers. In the near future, Roborock aims to have its own branded flagship store which will also serve as an after-sales service center to provide consumers with a healthier shopping experience.

In the meantime, consumers can look forward to the sales events that Roborock organizes in conjunction with their local business partners.

About Roborock

Roborock is dedicated to the research, development and production of household cleaning robots and other cleaning devices. With the goal of helping people enjoy the convenience and ease of life, our engineers, designers and manufacturing experts work together closely through constant exploration to create truly functional and durable technology products.

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Contact: Media Team, Roborock
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THE SOURCE: Roborock

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