Prebiotic Ingredients Market: Health and Wellness Spending Continues to Create Opportunities
Prebiotics, often overshadowed by the massive popularity of probiotics, are finally getting their due – our new research reveals that demand for prebiotic ingredients has grown nearly 6% annually since 2015, propelling global sales to 4.5 billion US dollars in 2018. As the global supplement industry fights a “battle of perception”, prebiotics appear to be a beacon of hope. However, it is also pertinent to note that prebiotics still have a market value that pales in comparison to their popular counterparts, probiotics; this continues to be a challenge for suppliers of prebiotic ingredients.
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Some of the key features of market players in this section include:
Roquette Brothers SA
Koninklijke FrieslandCampina NV
Kerry Group plc
Fonterra Co-operative Group Limited
Prebiotic Ingredients Market – Driven by Consumer Preference for “Less Marketing, More Science”
The surge in demand for prebiotic ingredients, although recent, is paradoxical. Over the years, many dietary supplements have faced a crisis of legitimacy, as the lack of scientific literature on their actual health benefits has not really been there. However, armed with colossal marketing budgets, the dietary supplement industry has pushed ahead. And, the status quo has not entirely changed; instead, it has witnessed an evolution that has created space for products based on “less marketing, more science” – a more level playing field for prebiotic ingredient makers.
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The Prebiotic Ingredients Market is set to grow due to the growing demand from the food and beverage industry
Rising demand for healthy drinks globally is expected to drive the growth of the global prebiotic ingredients market. In the years to come, many dietary enhancements faced an urgency of authenticity, as the absence of logical writing about their true medical benefits was not truly forthcoming. Be that as it may, equipped with huge presentation spending plans, the diet enhancement industry has pushed ahead. Moreover, the status quo has not completely changed; All things being equal, it saw a breakthrough that made room for articles based on “less promotion, more science” – a more leveled and favorable playing field for manufacturers of prebiotic fixings.
The global prebiotic ingredients market is categorized based on source, ingredient, end use, and region. In terms of provenance, the market is grouped into roots, cereals, vegetables and others. Geographically, the market is dominated by North America, with Europe in close competition. Also, the Asia-Pacific market will witness notable growth in the coming years owing to the increasing adoption of probiotics in supermarkets and hypermarkets.
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Asia-Pacific also offers unique advantages in terms of the supply of prebiotic ingredients. Many countries in the region are agrarian and the various prebiotic ingredients including fructo-oligosaccharide, mannan-oligosaccharide, galacto-oligosaccharide and inulin are readily available to prebiotic manufacturers. As is the case globally, inulin remains the ingredient of choice for prebiotic companies in Asia Pacific. Galacto-oligosaccharides and fructo-oligosaccharides follow, with mannan-oligosaccharides being the least preferred of all prebiotic ingredients.
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