YouTube shorts will rival TikTok in the Kenyan market

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Technology

YouTube shorts will rival TikTok in the Kenyan market


YouTube has announced the arrival of YouTube Shorts beta in Kenya. PICTURES | AFP

Summary

  • Users in Kenya and around the world will have access to Shorts creation tools for the first time.
  • The shorts, which were first announced in September 2020 in 26 countries, will now be available in over 100 countries around the world where YouTube is available.
  • Shorts brings a new short video experience to users as it creates short and eye-catching videos using mobile phones.

YouTube has announced the arrival of the YouTube Shorts beta in Kenya, intended to compete with TikTok.

Shorts brings a new short video experience to users as it creates short and eye-catching videos using mobile phones.

The shorts, which were first announced in September 2020 in 26 countries, will now be available in over 100 countries around the world where YouTube is available.

While short videos were already visible on the platform, users in Kenya and around the world will have access to Shorts creation tools for the first time. This will include a multi-segment camera that will allow them to chain together multiple video clips, the ability to record with music, control speed settings, and more.

“We want to make creating shorts easy and fun,” said Todd Sherman, Global Product Manager for YouTube Shorts.

“As we continue to create shorts alongside our creators and artists, we will be adding more features for users to try out,” he added.

Synchronized with the product’s international expansion, YouTube Shorts comes with a new set of features allowing users to add text at specific points in the video, automatically add subtitles to the short, record up to 60 seconds with Shorts camera, add clips from phone. gallery to add to recordings made with the Shorts camera and add basic filters to correct the colors of the Shorts, with more effects to come in the future.

Asked why social media companies copy each other, Sherman replied that YouTube’s design of a short video experience started as an independent project and is in no way an attempt to copy what Tik Tok.

Although the company believes Shorts will differentiate itself from TikTok by connecting to the larger YouTube platform, other highly-followed social media players such as Instagram and Snapchat have done the same with Reels and Spotlight, respectively.

New features also include the ability to sample audio not only from other shorts, but also from videos on YouTube. This includes billions of videos worldwide and opens up a new playground of creativity.

This means users can put their creative spin on the content they love to watch on YouTube and help find a new audience, whether it’s reacting to their favorite jokes, trying their hand at the latest recipe for a creator or to reconstruct comic sketches. Creators will be in control and can opt out if they don’t want their long-form video remixed.

When it comes to music, artists and creators will have an extensive library of songs to use in their shorts from over 250 labels and publishers, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner. Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.

Helping people find shorts to enjoy and discovering creators is also a key part of the product experience. Ahead of the launch of Shorts, YouTube introduced a row on its homepage specifically for Shorts, launched a new viewing experience that lets you easily swipe vertically from video to video, and will soon add a Shorts tab. on mobile which makes it easier for users to watch Shorts with just one click.

“To date, YouTube Shorts player has surpassed 6.5 billion daily views worldwide. It will be integrated into the YouTube experience that users already know and love. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist, all on YouTube,” he adds.

YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation of media companies. Over the past three years, YouTube has paid out over $30 billion to creators, artists and media companies. With shorts being a new way to watch and create on YouTube, the company looked for different ways to monetize it and reward creators for their content.

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